Hina is the Managing Director for EVOPS Marketing & PR and EVOPS Hotel Consultancy. With over 20 years of expertise in Business & Revenue Management, Digital Marketing, and Ecommerce, she excels in enhancing market share and driving growth through multi-channel marketing across various sectors, including Hospitality, Tourism, Lifestyle, Finance, Technology, Fashion, and Healthcare.

Hina is proficient in creating and implementing customer acquisition and engagement strategies, launching and positioning brands, businesses, e-commerce websites, and omni-channel marketing campaigns with positive ROI. She possesses exceptional skills in data analysis, utilizing consumer insights and business KPIs to craft effective marketing strategies that optimize ROI, reduce expenses, and enhance customer experiences.

Hina holds a Master of Arts (MA) from Delhi School of Economics, Delhi University, and a Bachelor of Arts (BA Honours) from LSR College, Delhi University. Continuing her learning she has completed multiple executive education courses, including INSEAD’s Blockchain Revolution in Financial Services, Harvard University’s Leadership Creating Public Value, ESSEC Business School’s Distribution, Revenue & Demand Management Specialisation, and the University of Pennsylvania’s AI for Business Specialisation. Additionally, she is a Meta Certified Digital Marketing/eCommerce Professional, has a LinkedIn Master of Digital Marketing certification, and holds a Google Ads Certification.

As a keynote speaker and panelist at digital commerce and marketing conferences, Hina also shares her knowledge through lectures at prestigious universities worldwide, focusing on the latest digital innovations in marketing, including the growing significance of Artificial Intelligence.